Product Recommendation to increase cross- and up-selling ... for a key player in the retail industry
Increasing profit and reducing cost are renown topics that are high on everyone’s agenda, including those of your customers. More than ever it is vital to reduce cost and set competitive pricing, which can be a challenging exercise in today’s volatile markets. A clear view on your customer portfolio and a standardized costing model are fundamental. This all comes down to master data management, data governance and data warehousing. Using tools fit for purpose opportunities can then be spot on/by any level of your organisation, focusing on those customers that most affect your profit.