Do you know your customer?
How can a traditional retailer stand out in a market that is more and more dominated by the big international online competitors? How can they provide a consistent and personalized service across both digital channels and in their stores?
Creating a customer 360 view that tracks and centralizes all customer interactions across the different touchpoints, allows you to provide your customers a seamless and personalized customer experience. This customer view delivers important customer insights (like i.e. retention RFM segmentation), spot trends in consumer behaviour and allows you to optimize the marketing advertising spent.