Do you really know your customer?
Customers are heavily influenced by reviews and endorsements they find in the digital world. Even up to the level that 85% reads online reviews before a purchase, while 63% are more likely to buy from a site with positive user reviews.
Creating lasting relationships with clients and obtaining positive reviews are crucial to any business. Today, customers value personalization. A brand needs to know more about the customers in order to provide content of value and interest.
Combining internal historical and real-time data with external social media data allows companies to have this view and to act on it.