How can we cross and upsell to our customers?
The world today is evolving towards hyper-personalization of individual customer experiences. Knowing your customers buying behaviour allows you to apply a much more tailored approach, increasing the likelihood of a successful sale.
Combing data from fidelity cards, store tickets, and basic personal information allows machine learning algorithms to define things like Next Best Offer, pre-build market baskets or even suggest items a customer would not think of…
These actions will show your customers that you know them and that you can make their lives easier, whilst increasing customer loyalty and profitability.