How to leverage blockchain to promote corporate social responsibility?
MC DONALDS – Providing transparency on product sourcing and ensure product traceability
Can we differentiate ourselves from the competition and provide transparency on the sourcing of ingredients to demonstrate our product originate from a sustainable source?
Implementing traceability incentives to guarantee product safety, quality and packaging integrity significantly contribute to a positive corporate image and help to demonstrate your company is assuming a socially responsible role in general day-to-day life.
The ability to trace all input back to a final product and rapidly identify work-in-process inventory and finished or sold goods in the event of a product recall, help to avoid potential damage to the brand or a loss of reputation in the eyes of the consumer. Traceability also helps to minimize the impact of such product recalls by ensuring rapid and accurate response to any product issues.