How to turn a prospect into a customer?
One of the key challenges today is how to increase your chance that a customer buys something when (s)he visits your website.
By applying the principles of Conversion Rate Optimization (CRO) you optimize your site or landing page experience based on factual website visitor behaviour. The aim is to improve the number of visitors that eventually perform the specific desired actions (conversions) and buy your product or services.
By implementing CRO you will be able to maximize online sales and improve your customer knowledge. Additionally it will allow you to establish a systematic process to leverage data and take fact-based decisions, improving your website and customer experience.