How to make a marketing campaign successful?
CARREFOUR - Improve marketing ROI with marketing automation
One of the everlasting questions in marketing is how to increase the Return On Investment (ROI) of marketing campaigns?
Analysing past buying behaviour, campaign performance and customer profiling allows you to understand high and low performing channels (channel attribution) and campaigns (campaign attribution).
Additionally, you can valorise the relation between campaigns and net value, measure CRM KPI’s (RFM), optimize Omnichannel performance (revenue, margin, returns…) and identify sales trends (products, target groups)
The results of this insight allows you to tailor your campaigns to automatically influence your customer’s desired buying behaviour.