How to change your operating model?
GUDRUN - Combine internal data and open data to come to a new offering
Open data can allow you to extend the scope of your offering to your customers but, also the way you interact with them or the way you position and sell your services. By using open data, new insights can be generated allowing you to automate key activities (i.e. determine comparative real estate value).
Using open data comes with challenges, quality is not a given, completeness is not guaranteed, and the data can be biased. By engineering the data and using business-driven data cleaning and aggregation processes these challenges can be significantly reduced, resulting in additional and relevant business insights.