How to leverage blockchain to promote corporate social responsibility?

MC DONALDS – Providing transparency on product sourcing and ensure product traceability

Can we differentiate ourselves from the competition and provide transparency on the sourcing of ingredients to demonstrate our product originate from a sustainable source?

Implementing traceability incentives to guarantee product safety, quality and packaging integrity significantly contribute to a positive corporate image and help to demonstrate your company is assuming a socially responsible role in general day-to-day life.

The ability to trace all input back to a final product and rapidly identify work-in-process inventory and finished or sold goods in the event of a product recall, help to avoid potential damage to the brand or a loss of reputation in the eyes of the consumer. Traceability also helps to minimize the impact of such product recalls by ensuring rapid and accurate response to any product issues.

Which success story interests you?

Let us know about which client you would like to receive additional information.